Values & Mission
For almost 60 years, the Zweirad-Einkaufs-Genossenschaft (ZEG) has stood for a strong community, sustainable mobility and first-class service quality. As Europe's largest association of independent bicycle dealers, we pursue a clear goal: to inspire people to ride bicycles and modern e-bikes – with innovative products, expert advice and a comprehensive network of dedicated partner companies.
ZEG brings together around 1,000 independent bicycle retailers across Europe. Together, we grow through long-term partnerships, mutual support and transparent cooperation – for a strong and reliable community.
Bicycles and e-bikes are key components of environmentally friendly mobility. With resource-efficient production, high-quality products and a clear commitment to environmental responsibility, we actively promote the transition to a greener future.
As a driving force in the bicycle industry, we develop strong own brands such as PEGASUS and BULLS. These stand for technical innovation, modern design and the highest quality. Our bicycles combine comfort, safety and riding enjoyment – for everyday use, leisure and sport.
Our members are passionate bicycle experts. With personalised advice, professional workshop service and tailor-made solutions, they ensure that every customer finds the perfect bicycle. The ZEG quality workshop stands for the highest standards and maximum customer satisfaction.
Mission
We are shaping the future of mobility – with the bicycle as a sustainable alternative. As a cooperative, we combine the strengths of our specialist dealers, promote innovation and set new standards in the bicycle industry. Our goal: to make cycling attractive, accessible and sustainable for everyone – ecologically, socially and economically.
