The Cologne-based Zweirad-Einkaufs-Genossenschaft (ZEG) is Europe's largest network of independent bicycle dealers, with around 1,000 affiliated businesses. Our community offers specialist dealers a stable platform from which to maintain their position in a dynamic market. Numerous services and exclusive benefits create the ideal conditions for business success.

Thanks to centralised purchasing structures, ZEG members benefit from attractive prices and a wide range of leading brands. Our modern central warehouse, covering an area of 60,000 m², guarantees high product availability and fast deliveries – whether for bicycles, e-bikes, accessories or clothing.

The development of exclusive own brands takes place in the company's own TechCenter. Tailored specifically to the requirements of specialist retailers, innovative products and technologies are created here – exclusively for ZEG members. In addition, certification as a ZEG quality workshop is a visible sign of service competence, creates trust and optimises internal processes.

ZEG Digital provides modern e-commerce solutions – from professional online shops and effective marketing tools to targeted social media presence. This allows you to reach your target group quickly, professionally and effectively.

Active exchange within the network of experienced specialist retailers strengthens the community. The ZEG Academy complements this offering with practical training courses for professional development and targeted strengthening of market position.