Exclusive brands
With its brands BULLS, PEGASUS, APURA, and NORTHWIND, ZEG has created exclusive brands in the bike industry that stand for quality and innovation. Many of these exclusive brands have been on the market for several decades and enjoy great popularity. These high-quality products are available exclusively from ZEG specialist retailers. Discover the variety and commitment to top quality that characterise these brands at one of over 1,000 affiliated ZEG specialist retailers across Europe near you!
Since 1995, BULLS has stood for sporty biking with the highest quality standards in almost every price range. From entry-level mountain bikes to carbon racing machines for use in world-class races, BULLS offers an impressive bike portfolio that wins tests in renowned trade magazines year after year.
Since the founding of Team BULLS in 2007, internal product development has directly utilized expertise from professional sports. Riders such as five-time Cape Epic winner Karl Platt are directly involved in the development of new bikes and meaningful innovations. In addition to the best possible price, fair production is also a value to which the BULLS brand is committed.
130 employees and over 1,000 specialist dealers across Europe are working to ensure the sustainable success of BULLS and are contributing to the growing popularity of bestsellers such as the legendary Copperhead – and the trend is rising.
For over 40 years, PEGASUS has been developing bicycles that stand for quality, tradition, inspiration, innovation, and a free spirit. Because we listen to our customers, big and small, old and young, frequent riders and Sunday cyclists, those who like comfort and those who just want to get there fast. We listen to the practical ones and those who like things to look pretty, to little princesses and wild boys. Together with you, our experts, and our nearly 1,000 affiliated ZEG dealers across Europe, we develop bikes that suit you and your needs: with design, comfort, and performance at a fair price. Because we are convinced that every cyclist should be able to ride safely and comfortably.
The bicycle is our future, and as a mobility solution, this is truer today than ever before. Quality and safety in all aspects of cycling are a tradition at PEGASUS. That's why we not only manufacture safe bikes, we also support measures in all areas of active and passive safety that help prevent accidents, and we support the sensible expansion of cycling infrastructure in Germany in order to contribute to improving society and enhancing quality of life.
Accessories and clothing
Whether in your free time or on your daily commute, APURA always gives you the confident feeling of being perfectly dressed. From casual bike shorts to helmets, glasses, and other useful accessories to functional rainwear, APURA offers everything today's cyclists need, whether they're ambitious amateur athletes or commuters. Even the youngest cyclists don't have to compromise on quality with the APURA brand. From stylish cycling jerseys and functional rainwear to chic helmets, quality and safety are constant companions on all journeys, just like for the grown-ups.
With many years of experience and a passion for bicycle accessories, FUXON has been synonymous with high-quality components that enhance every bike for over 25 years. Founded in Cologne, the brand has pursued the credo “Every ride matters” from the very beginning, developing products that combine design, comfort, and safety at the highest level.
The range extends from innovative bicycle lighting with state-of-the-art LED technology to ergonomically designed saddles for sports, trekking, and city use, as well as grips, handlebars, stems, pumps, and seat posts. Each product is designed with durability, functionality, and precision craftsmanship in mind and tested in daily use. Whether for ambitious cycling, daily commuting, or leisurely rides, FUXON offers the right components to make every ride a special experience.
The new RUMBLE brand stands for premium bicycle parts that impress with their first-class workmanship, modern design, and innovative details. Clean lines, elegant colors, and high-quality materials set new standards in the bicycle industry and combine technical precision with aesthetic appeal.
Made from robust aluminum or ultra-light carbon, the components combine maximum durability with low weight. Innovative features enhance both performance and ergonomics – for a riding experience that combines stability, comfort, and dynamism.
