ADVANTAGES OF ZEG MEMBERSHIP
Successful together
The ZEG Zweirad-Einkaufs-Genossenschaft, based in Cologne, is Europe's largest network of independent bicycle retailers, with around 1,000 businesses. As a member, you benefit from favourable purchasing conditions, innovative bicycle products and a dedicated community.
Exchange among specialist dealers, practical training courses at the ZEG Academy and certification as a ZEG quality workshop ensure lasting success – both locally and nationally.
Centralised purchasing, exclusive terms, attractive margins and access to a comprehensive range of leading bicycle brands ensure competitiveness and offer the best quality at attractive prices.
New bicycle products and technologies are constantly being developed at the ZEG TechCenter in Cologne – tailor-made for specialist retailers. Own brands such as BULLS and PEGASUS stand for innovation, design and the highest quality – exclusively for ZEG members.
Professional marketing campaigns, POS materials, digital tools and sales promotion measures provide targeted support for specialist bicycle retailers. Sound retail expertise increases visibility, effectively addresses relevant customer groups and boosts sales in the long term.
The modern central warehouse, covering over 60,000 m², ensures fast delivery and optimum availability of goods – for well-stocked sales areas and satisfied customers.
Whether bikes, e-bikes, accessories or clothing – the ZEG range covers all target groups and price categories.
Apply for ZEG membership
Become part of ZEG – and benefit from the advantages of our strong community.
